Limited Edition Porsche 911 Targa Celebrates 50 Years of Porsche Design

• Porsche has created a special edition of the 911 to celebrate the 50th anniversary of Porsche Design, which sells luxury Porsche accessories.
• The 911 Edition 50 Years Porsche Design is based on the Targa 4 GTS and will come exclusively in black with Satin Platinum accents.
• The special edition will cost $197,200, and each car will be sold with an accompanying special edition watch.

2022 marks the 50th anniversary of Porsche Design, the German brand’s product design studio which will sell you everything from a custom “Porsche Design” television to a $2000 leather jacket. The studio was originally founded by Ferdinand Alexander Porsche—best known for penning the 911—and put out its first product, the Porsche Design Chronograph 1 watch, in 1972. Now five decades later, Porsche is celebrating the anniversary with a special version of the 911 Targa called the Edition 50 Years Porsche Design.

Using the 911 Targa 4 GTS as its base, every Edition 50 Years Porsche Design is painted black, referencing the Porsche Design Chronograph 1, which Porsche says was the first all-black watch. The special edition rides on staggered 20/21-inch 911 Turbo S wheels finished in Satin Platinum, with the same shade decorating the targa bar and the Porsche Design logos on the doors. The brakes are painted gloss black, while a “50 Years Porsche Design” emblem adorns the engine grille.

Inside, F.A. Porsche’s signature is emblazoned on the center console lid and a silver, numbered badge signifies the limited edition’s rarity. The 50 Years Porsche Design logo appears on the headrests of the black and Cool Grey Sport-Tex seats, and the center marker on the GT Sport steering wheel and seatbelts are Slate Grey. The special edition also gets 18-way adaptive seats and the Sport Chrono package as standard.

Using the 911 Targa 4 GTS as its base, every Edition 50 Years Porsche Design is painted black, referencing the Porsche Design Chronograph 1, which Porsche says was the first all-black watch. The special edition rides on staggered 20/21-inch 911 Turbo S wheels finished in Satin Platinum, with the same shade decorating the targa bar and the Porsche Design logos on the doors. The brakes are painted gloss black, while a “50 Years Porsche Design” emblem adorns the engine grille.

Inside, F.A. Porsche’s signature is emblazoned on the center console lid and a silver, numbered badge signifies the limited edition’s rarity. The 50 Years Porsche Design logo appears on the headrests of the black and Cool Grey Sport-Tex seats, and the center marker on the GT Sport steering wheel and seatbelts are Slate Grey. The special edition also gets 18-way adaptive seats and the Sport Chrono package as standard.