It’s impossible to separate a film or show from the surrounding context. Warner Bros. is now experiencing this with The Flash, which failed at the box office due to various reasons. The allegations against Ezra Miller and competition from Spider-Man: Across the Spider-Verse contributed to its lackluster performance. However, one factor that hindered the movie was the predictability of its outcome. The Flash was intended to reboot the DC universe, which diminished the tension and excitement. This issue is not unique to The Flash; other DC films may face similar challenges. Studios strive for interconnected universes like Marvel’s, but this often compromises the storytelling. Audiences are becoming more discerning, and studios should take responsibility for the consequences.