You could be forgiven for thinking that the spring/summer 2021 collections – and the subsequent raft of spring/summer 2021 trends – were something of a damp squib. Certainly, thanks to the ongoing pandemic, it was a season like no other.
Of the four fashion capitals, New York and London opted for predominantly digital showcases, with the odd designer hosting Covid-secure presentations for small numbers of press and buyers; while Milan and Paris held scaled-back showings with strict social distancing measures in place from some of its biggest brands. Others still opted to try something different. “Different” manifested variously as: showing off-schedule, showing via film and in virtual reality, or sending a replacement for a catwalk experience out to press and buyers in a box. All enjoyed varying degrees of success.
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